3 Branding Questions You Must Answer
Tarun Madan
What 3 Branding Questions Must Every Business Answer to Win Customers? In The Brand Flip, Marty Neumeier shares three powerful branding questions every business must answer. Here they are, word…
Struggling to Retain Customers
Most apps struggle to retain users, with retention rates between 6% and 20%. In contrast, top-performing apps can boast retention rates as high as 80%. Why Most Apps Fail to…
Brand Differentiation Strategies
How to Differentiate as a Brand to Stand Out? “If you want to grow, you must have brand differentiation. If you want to stay on top, you must keep it”…
ROAS vs MER
Is ROAS the only metric to consider when evaluating your ad or marketing campaign performance? or is there a bigger truth? ROAS = Return on Ad Spend = Total Sales…
Brand Awareness
Brand Awareness: The Foundation of Every Successful Business Brand awareness is about making the right prospects aware that we exist and that we solve their specific problem. How do you…
How to Get More Leads and Convert Them
How to Get More Leads and Convert Them? Based on my experience working with B2C SaaS and B2C e-commerce brands, here are my key learnings on lead generation and conversion.…
Comprehensive Marketing Strategy
How to plan a Comprehensive Marketing Strategy? Einstein once said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and five minutes…
Increasing Website Traffic
How to Attract the Right Traffic to Your Website? Getting the right traffic to your website is essential—because those visitors turn into leads and, eventually, customers. 1. Blogging A high-quality…
AI, Personalization and Growth
AI isn’t just the future of marketing — it’s the driver of growth, personalization, and engagement today. Here are some powerful insights from Adobe’s 2025 AI and Digital Trends Report…
AI in Marketing
AI is not just another buzzword in marketing. It’s changed how top brands operate. Here are insights from Gartner’s report “AI in Marketing: The Future of Smart Marketing” — paired…